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How to Use The Power of Words to Sell Your Home
What sells Pasadena Homes?
Huh? Words sell homes? That’s something new…
So, how can home sellers use words to give them the edge in selling their Pasadena house?
A study done by a Canadian professor, Paul Anglin, after analyzing more than 20,000 home listings, found that sales words not only affect the speed of home sales, but also the PRICE of a home sale.
Certain words can make your home sell faster and for more money. So roll up your sleeves and let’s look at this together.
Words that help sell your Pasadena home faster and for more money are:
Beautiful (these homes moved 15 percent faster and for 5 percent more in price than the benchmark)
Move-in condition (home listings took 12% less time to sell)
Landscaping (homes sold 20% sometimes)
Words that hurt:
Motivated seller (homes sold for 8% less in the study! In another study by Ronald Rutherford of University of Texas, afinance and real-estate professor, homes that listed “Motivated Sellers” in their description stayed on the market for 15 longer and sold for 4% less!)
Moving (homes sold for 1% less in the study)
Los Angeles Times
Another word: “MUST SEE” was not received well by home buyers and did not do anything statistically to improve the number of days a home was on the market before selling.
If you are selling your home by owner (FSBO), review all your marketing – MLS, flyers, etc and incorporate the words that sell.
If you are considering selling your home in and around Pasadena, work with a respected and knowledgeable real estate agent who can ensure that you get the highest $ for your home.
Posted by: Irina Netchaev
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