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Social Networking and Real Estate
There has been a lot of talk about social networking in the media recently. When I was talking to my friends and family about Twitter last year, I’d get the weirdest looks. Twitter, what’s that? Now… it seems like every time you turn on the news, there’s a rolling banner of tweets on the side. What’s the fascination?
Facebook is one of the social networks initially focused on reconnecting with friends, school mates and family, and just generally staying in touch and updating your sphere about your personal activities. Now, facebook is geared more towards business professionals where fan pages are created with personal URLs (web addresses) that allow real estate and other professionals to promote their home listings or business ideas.
Users do this by creating postings, uploading photos and sharing links and videos. With over 200 million members worldwide, Facebook truly is a global market. And it’s not just people who have profiles and networks. Places, products, companies, services, stores, restaurants, etc., also have profiles and networks. For example, Starbucks Coffee Company has a profile and a network with 3,385,090 fans; Lamborghini has 807,270 fans.
LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with professionals who you need to work with to accomplish your goals. LinkedIn also has some proprietary business tools. Polls is a market research tool that allows business professionals to collect data from your connections on LinkedIn. Results to research questions can be broken down by company size, job function, age and gender.
So what is this about Social Networking and Real Estate? Why is numberswiki.com
it important that your real estate agent has a strong presence on these and other social network sites? Simply said – EXPOSURE.
Selling a home is ultimately all about getting as many “eyeballs” to look at your home. Of course, you need to prepare a home for sale, price it correctly, analyze the current real estate trends, understand your competition and more… BUT to give it that extra, special nudge, your realtor also needs to have an established presence on these and many more social network sites.
This is an additional marketing avenue. This type of marketing exposes your home to international buyers, other real estate agents that are local as well as the ones that have clients relocating to your area, and the computer literate new generation with deep pockets.
So… when it comes time to interview your Pasadena Real Estate Agent include the following question – Which social network platform do you participate in and how many followers do you have?
And, if you are on any of these following social networks, please connect with me, I’d really like to get to know you!
Connect with Irina on the following networks:
Posted by: Irina Netchaev
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