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About your Pasadena California Real Estate Agent: Irina Netchaev & Associates

Thank you for taking the time to learn a little bit about me and my team. Before you select a Realtor to represent you, its important to understand the type of experience, tools, techniques and strategies, the real estate agent will use to your benefit.

Our team is focused on implementing the latest technology along with an “old fashioned” approach to selling real estate in helping you find your home or market your Pasadena home for sale. 91% of our buyers find us through our multi-media marketing and on-line presence. We utilize neighborhood websites, Featured Listings on, personal home websites, flash presentations and are members of numerous Multiple Listing Services allowing us to list your home on four different Multiple Listing platforms.

Your advocacy is our number one concern. We work for YOU and take our fiduciary responsibility as your Realtors very seriously. Whether my team helps you negotiate the price and terms for your first home or helps you get the best possible bottom line on the sale of your home, our objective is to be your advocate and implement all our experience and tools to reach YOUR goals.

Our team is Customer Service focused. We take the time to find out what is important to you and work towards reaching your goals. Since most of our business comes from referrals, we are not happy unless you are overwhelmingly satisfied with our services.

Important Statistics*:

~ 72% of Irina’s sales are past clients or referrals.

~ Irina’s Listings sell in an average of 33 days. That’s 12% faster than the Pasadena Board of Realtor average of 37 days.

~ Irina’s percentage of sale price to list price is 103.5%. The Pasadena Foothill Board average is 100.4%. That’s an average of 3.1% more money in the seller’s pocket when a home is listed with Irina Netchaev.

On a home priced at $500,000, Irina could potentially save you $500 in interest and taxes (due to faster sale of home) and get you $15,500 more on the purchase price. That’s a difference of more than $16,000 on an average transaction!!!

My Goal is ‘to make it easy and profitable for you to do business with me!’

My Mission Statement:

I will consistently and efficiently provide home sellers and buyers the most professional real estate service available in Pasadena.

My Background:

  • Awarded a Gold Medallion for Production & Service in 2006 and 2007 by Keller Williams International Realty
  • Presidents Circle (top 8% of agents nationwide), Prudential California Realty, John Aaroe Division – 2005 and 2004
  • Irina holds a Bachelor of Science in Business Management from Pepperdine University, 1993
  • Irina holds a Real Estate Brokers license since 2006
  • Irina holds a Real Estate Salesperson license since 1984
  • Member of Pasadena Foothill Association of Realtors
  • Member of CRISNET Regional MLS serving the San Fernando Valley
  • Member of California Association of Realtors
  • Member of National Association of RealtorsPrior to Real Estate Experience: o National Project Manager, AETNAo Manager, Employer Services, Prudential HealthCareIrina is married to Victor Netchaev, the first Russian Hockey Player to be signed with the National Hockey League. They have two beautiful children – Gregory who is 12 and Sasha who is almost 14.
    * Statistics are based on 2005 and 2006 sales results.


    “I met Irina during the purchase of our townhome in 2004 – after nearly a half dozen prior real estate transactions over the years. Without exception, she was well-researched, energetic, proactive, and a personal delight to work with. We have since completed a sale/purchase to a new home and the experience was exceptional. The many amazing stories of her efforts, service, and personality can’t do her justice.” September 8, 2007″Thomas Dover

    “Irina represented me, a home buyer, with purchasing our first home in California. She successfully fullfilled every need my husband and I demanded from the beginning to the end … Irina is truly a professional, reliable, and trustworthy agent and always in our highest esteem. An agent should be someone you can trust. Irina works hard, she’s smart and is truthful. I would not hesitate recommending her to handle future real estate sales or purchases on my behalf and perhaps yours, too…”Cori Walworth

    “Mathematicians have the unique ability to break complex equations down into their simplest form. Irina does just that for Real Estate! Her instinctive ability to collect data combined with her unique ability to market a home creatively makes her a dynamic resource in the Pasadena Real Estate market. With such intimate knowledge that Irina possesses over the real estate process, it’s no wonder she’s a “go to” resource to many buyers and sellers! Irina not only produces results, she does it with a certain charm and flair that makes you want to continue a relationship for years to come.”Ricardo Bueno

    “We hired Irina to both help us with our first home purchase as well as the sale of that home when we moved to the Central Coast. I always felt completely comfortable with her, with her business judgment, and with the results. At no point did I think she had anything but our best interests at heart during either process. On top of that she’s a great lady with high integrity and an excellent personality and level of professionalism. Would have continued to work with her had we stayed in the area.” March 7,2008″Robert and Melissa Hope

    “Irina is amazing! Exceptional follow-through, accessible (day and night!), and knowledgeable. We bought our first home through Irina.”Kris B.

    “We had spoken to many agents and found most of the houses they suggested less than appealing. Here is where Irina’s talent really showed and her expertise was most apparent. The homes she showed to us demonstrated a zeal for good taste and a diligence in work ethic.” –Saul and Tina Correa

    “Irina’s patience in developing a strategy and creativeness in presenting an offer really proved to be the difference in the seller accepting the offer. Irina went way beyond the call of duty, kept us up to date on timelines, deadlines and documents to be completed while catering to our schedules. …I have already referred her to family and friends and will continue to do so!” – Hugo and Lisa Correa

    “Thank you so much for all your help. Your personal touch in preparing my townhouse for sale was greatly appreciated. Your encouragement and professional advice relieved my concerns… You are a valued agent.” – Thomas Mike Griffin

    “Throughout the process of searching for, making offers on, and finally securing a property, Ms. Netchaev proved herself to be a consummate professional. …Despite the difficulties of working in an over-heated real estate market, Ms. Netchaev always presented a calm, collected demeanor and ensured that all of our transactions flowed smoothly. I commend you for having such a capable and caring professional on your team, and look forward to working with Ms. Netchaev again.” – Anny Surmenian

    The estimate of the property value helped us in keeping perspective about the sale and making our final decisions.” – Ben & Hideko Furuta

    “Within five days of the Open House, on my home, I received five great offers. My profit was far more than I had ever hoped for. Not only was Irina’s professionalism apparent while selling my home, but she negotiated such a fantastic price for me on my new dwelling!”Joyce Donato

    “I chose Irina because of my personal knowledge of her work ethics. I knew I could trust her to do her best for me. I knew Irina would have good advice. Irina was terrific!!! She helped us get that extra money for the carpet – we really needed it!!!” – Lynn Mahlmeister

    Connect with Irina on the following networks:

    Irina Netchaev on Twitter

    Irina Netchaev on Facebook

    Irina Netchaev on Flickr

    Irina Netchaev on LinkedIn

    Irina Netchaev on Google

    Irina Netchaev on Trulia Real Estate Voices


    Irina Netchaev on Utterli

    Irina Netchaev on

    Irina Netchaev on Plaxo

    Irina Netchaev on Technorati

Why a website about Pasadena real estate?

Because I love what I do – helping buyers and sellers achieve their real estate goals!

Real estate has always been a vehicle for building wealth. There is a lot of fear involved in buying or selling a home, condo or income property. A fear of the unknown. A fear of being represented by an unqualified or uneducated agent.

My goal is to provide a website with on-line tools and information which will give power to the consumers in Pasadena and surrounding areas. Knowledge is Power!

My promise to my readers is to provide you with:

~~~ A FREE Multiple Listing Search for Pasadena, surrounding cities and most of Southern California. This home search tool will give you access to close to 100,000 homes for sale.  This MLS tool will also allow you to create personalized home searches and/or track the real estate market at your own pace. You can create your own account, with individualized user name and password and access it at your convenience. The power of researching available properties is yours!

~~~ Weekly updated real estate market statistics for Pasadena, San Marino, San Gabriel, South Pasadena, Arcadia, Monterey Hills, and Alhambra. Check back each Monday for an updated graph of Median Home prices and Average Days on the Market for each city.

~~~ Neighborhood Profiles and activities as theyre happening. This neighborhood website will be updated daily. So¦ stay tuned! I will also highight interesting listings, homes for sale or activity within each area. I, also, welcome any suggestions and articles from my readers. Feel free to email me with your ideas at

~~~ Loan and Mortgage Updates as they are taking place. Its been a true roller coaster over the last five to seven years with creative financing programs and tons of different options that were available to the consumers. As you know, the lending industry is changing and quite frankly, its a good thing for everyone. My goal is to provide you the most up to date information as these changes are taking place.

~~~ My Personal Experience with Pasadena real estate. I will be posting many interesting articles about the buying and selling process. Secrets and strategies that sharp real estate agents are utilizing in the Pasadena area. Warnings, suggestions and educational posts.

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Women in Real Estate

Women in Real Estate

I am so excited to have been featured in Pasadena Weekly again. Take a read below and let me know what you think!

The feminine touch
For many women agents, real estate is more about people than property
By Joanna Beresford 05/14/2009

netchaev-realtor-pasadena-weeklyThe typical American real estate agent is a 52-year-old white woman. She’s attended college, she owns her own home and she’s married. In fact, 60 percent of realtors are women, according to the 2008 National Association of Realtors Member Profile. Women outnumber men in the business in every age group, even among those 60 and older.

Real estate used to be dominated by men, so what happened? Where did all these Rosie-the-real-estate-agents come from and how can they rock so prodigiously, from Pittsburgh to Plano to Pasadena?

In his forward to Ebby Halliday’s recently released biography (“Ebby Halliday: The First Lady of Real Estate”), Dallas Cowboys Hall of Fame quarterback Roger Staubach writes: “Football and real estate have a lot in common. Leadership matters. Ambition counts. Heart energizes. Ebby Halliday might have made a good quarterback.”

Based in Dallas, Ebby Halliday Realtors sells more homes than any other brokerage in Texas and was ranked in 2007 by RealTrends Inc. as the 11th largest brokerage in the country. Halliday graduated from Abilene High School in 1929 and started out by selling hats. The husband of a client visited her shop one day in 1945 and asked her to sell some homes for him. They were ugly cement bungalows and he figured, according to legend, that if Halliday could sell the unlikely millinery concoctions that his wife brought home, she could sell a couple of his houses.

In perhaps the earliest effort at staging a model home, Halliday decorated the concrete residences with draperies, curtains and furniture and sold them all within a year. Inspired by the accomplishment, she began to build her empire.

Maybe that’s what Malcolm Gladwell would call the tipping point, or the point at which a confluence of events causes a significant social or personal upheaval. Women were increasingly and differently empowered throughout the first half of the 20th century. The war lured them from the “sanctuary” of their homes into economic life. The country was on the verge of that proliferation of humanity known as the baby boom and a period of relative wealth and expansion. And, as everybody knows, Texas girls kick ass — on a ranch, in an office and in a living room.

It’s not a Texas trend at this point; it’s a national reality. And while I don’t usually get excited about sociological games or decoding statistics, here’s what I do think is cool: people who are good at what they do.

And there’s another thing I like: When different capabilities come together in one person and make this really vibrant, faceted thing called a successful adult, with nuance and skills that defy expectation.

Irina-the-Tsarina Netchaev, one of Pasadena’s talented real estate agents, doesn’t think that her male clients perceive her any differently than do her female clients, whether they come in singles or pairs. Gender, in terms of her image, seems fairly insignificant to Netchaev. However, she does believe that her identity, or persona, or whatever you call that feminine mystique, serves her and her clients well in the business.

“In my opinion, what gives me an edge is combining my business skills and education with my natural sense of intuition and mothering instinct,” says Netchaev. “It’s an unbeatable combination.”

Instincts and skills don’t entirely drive career choices. Women are nothing if not pragmatic, and many women raise children, want to earn a living and also feel compelled to engage in the public sector. Real estate offers them the flexibility and autonomy that their busy lives require.

“I got into real estate two years ago when both my girls were in school,” says agent Kerri Glotfelty. “It was a tough time to enter the market, but I’ve learned so much from my colleagues and I’ve been able to develop at my own rate.”

Ultimately, real estate is more about people than property, and it’s more practical than political. “The Internet has empowered real estate consumers by providing them with information never before available,” says Netchaev. “I have had to quickly move with changes and incorporate the habits of consumers into my business. By creating real estate blogs and sites I provide information that consumers crave and at the same time market my clients’ homes to millions of potential buyers. Real estate is much more interactive now. Homes are bought and sold on social networks like Twitter and Facebook.”

Good news for women, who are notoriously social. But, for male and female agents alike, technology doesn’t negate Ebby Halliday’s leadership, ambition and heart; it just puts these qualities on the grid.

The original article can  be found at Joanna Beresford’s page at Pasadena Weekly.


Opportunity Knocks Buyers and sellers have good reason for hope in economic crisis – “Best Of” issue of Pasadena Weekly, October 16, 2008

Barefoot in the park Walking miles without anyone’s shoes is an eye-opening experience – Pasadena Weekly, September 18, 2008

What Price Paradise? Now may be the best time to make that move to a new home – Pasadena Weekly, August 14, 2008

History in the Making Short sales make owning a home a reality for many- Pasadena Weekly, June 22, 1008


Posted on May 29th, 2009
Posted in About Us, Fun Posts
Posted by: Irina Netchaev

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Pasadena Real Estate: Best Of Issue

Pasadena Real Estate: Best Of Issue

Another great article by my friend Joanna Dehn Beresford in the Best Of Pasadena issue of Pasadena Weekly this week.  Granted, it mentions yours truly, but it also gives some sound advice on what to look for in a Pasadena Real Estate Agent.

Buyers and sellers have good reason for hope in economic crisis

By Joanna Beresford 10/16/2008

rainbow“These are the best and worst of times for real estate,” says my favorite real estate agent, Irina-the-Tsarina Netchaev. “The worst is uncertainty. Buyers wonder if it’s the right time to buy.

Sellers don’t know if they should sell, rent or hold. And agents have to keep up with constant changes in the industry, work a lot harder to make the same number of sales and serve their clients in the same way that they did in the past.”

But even during economic tumult, Irina is no pessimist. Her family struggled to reach America, a country that her grandmother had dreamed of for years; when they arrived in the United States, Irina and her parents had left fear and despair behind them in Kiev.

“The best thing about the era we’re in right now is the opportunity!” Irina says. “Opportunity for buyers to get into a home at a more affordable price. Opportunity for sellers who want to move or trade up, to exchange their present home for the home of their dreams. It’s also an opportunity for savvy and creative agents who want to build their business, and position themselves for developments in the market.”

I can’t claim unequivocally that Irina is the best real estate agent in the San Gabriel region, because there are so many realtors in the area. Many of them are terrific, and most of them I’ve never even met. But I do know that Irina is among the best. I know that she delights in the artistry of her craft. I know that she’s learned a great deal from her corporate experience, and also from her experience as mother to teenage children. I know that she’s an avid student of life, real estate and human nature – and I know that she’s not perfect.

“It’s really important to have a consultation before making any decisions or commitments,” says Irina, alluding to the chemistry and compatibility involved in the agent-client relationship. “I can’t help everyone.”

The best Pasadena real estate agent will demonstrate several, fundamental characteristics. Some of these are self evident. Like, if you’re selling a home, you don’t want to hire an agent who’s going to nosh on your leftovers, drink out of the milk carton and indulge in a shower in the master bath during a lull in open house activity.

Second, don’t mistake “top producer” for “best agent.” The truly gifted agent may spend more time, therefore earning less money, to properly serve a client, than the agent who maintains a madcap momentum of million-dollar home sales and massive commissions. Often snubbing other agents in the process, which is another thing you should consider if you want the best agent in the business; find someone who cultivates friendly, supportive relationships within the real estate community.

Now more than ever, we all need each other in the course of buying, selling and living in our homes.
Most experts caution against working with a part-time agent. The full-time agent tends to be more focused, informed and dedicated than the guy who’s still hanging onto his day-job.

Also, among other things, the best agent knows how to take a decent photo, write a decent description and return calls in a decent amount of time. It also helps if your realtor knows how much it costs to replace a 50-year-old furnace or rewire a converted garage.

The best real estate agent will provide you with references and comprehensive market analysis. He will negotiate effectively on your behalf. He will, according to real estate coach, broker and author Jennifer Allan, put your needs above his/her “need for a paycheck.”

Obviously your agent should know the region intimately. And who wouldn’t want to know Pasadena intimately?

“Where else can you find a sunny, 76-degree climate?” asks Irina. “Where can you be an hour away from skiing, 40 minutes from the ocean, surrounded by chic boutiques, theater, museums, culinary schools, academia, upscale restaurants and amazing hole-in-the-wall dives – all within a few mile radius of tree-lined streets and quiet neighborhoods? It’s an amazing place to live and work!”

The thing is, the beauty of Pasadena persists through good times and bad, and the pleasures of living and working here make our community shine among the best-of-the-best idyllic regions in the world. The best real estate agents share our passion for the landscape, climate and community and their passion creates productivity.

“The example of my grandma following her dream,” Irina says, “the courage that it took for my parents to leave their homeland with almost nothing and make a life in this country has instilled in me the idea that anything can be accomplished if you just dedicate yourself and are clear about your goals and passions.”

Contact Joanna Dehn Beresford at

Posted on October 17th, 2008
Posted in About Us
Posted by: Irina Netchaev

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Go to Disneyland for FREE!

Go to Disneyland for FREE!

Disneyland is giving the best present of all – a free Disney ticket to the happiest place on earth.  The only condition is that you have to visit Disneyland on your birthday.  Why not?  What a fun way to spend your birthday!  So visit the Free Disney Ticket site here.


Fitness for busy moms

I found the Disney information on a great new website – new to me, but has been around for awhile.  It’s called Fitness for Busy Moms and is run by my Altadena neighbor, personal fitness trainer – Stephen Cooper.  Stephen offers great exercise and relaxation tips that are quick to read and easy to incorporate into our schedule.  Check Fitness For Busy Moms website out.  You’ll be glad you did.


What websites are you reading?  Share them here.  I’d love to hear about them – spread the love!

Posted on October 16th, 2008
Posted in About Us, Fun Posts
Posted by: Irina Netchaev

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The Pulse of the Pasadena Real Estate Market by Pasadena Weekly Reporter

The Pulse of the Pasadena Real Estate Market by Pasadena Weekly Reporter

Yesterday, I met with Joanna Beresford of Pasadena Weekly. Joanna is a report writing a weekly real estate column for this local Pasadena periodical. As we chatted about the health of the Pasadena real estate, she asked me if I saw any changes in the real estate market since the Wall Street bail out announcement.

Absolutely! I thought I’d share my real estate blog’s statistics and personal observations with you to give you a sense of what is going on in the Pasadena real estate market.

This Pasadena real estate blog is barely six months old. It is still visited daily by about 100 readers and gets somewhere around 500 to 800 hits a day. I usually get one to three people each day signing up for the free home search option allowing readers to find Pasadena home listings from the comfort of their home.

Since the announcement of the bail out recovery bill and the volatility that we’ve been experiencing in our economy over the last week or so, I have not had one person register to search for homes.

I have also spoken to some of my colleagues in the real estate industry. Pretty much across the board, I hear the same thing. The phones stopped ringing and the existing home buyers are taking a wait and see approach.

Now… I am not predicting doom and gloom for the state of the real estate market in Pasadena. September’s Pasadena Real Estate Market report shows signs of stagnation in sales which is normal as we start heading into the slowest part of the real estate cycle – fall and winter months. And, I am getting phone calls from cash heavy real estate investors that are recognizing amazing opportunities to pick up Pasadena homes in this buyer’s market.

But, the average Pasadena home buyer is concerned about the bank’s tightening of credit and is feeling a lot of fear and uncertainty at this time. I’d love to hear your opinion on the Pasadena real estate market. If you were thinking of buying a home in Pasadena, are you taking a wait and see approach or are you actively taking advantage of the opportunities that a buyer’s market is offering us?

Posted on October 8th, 2008
Posted in About Us, Pasadena
Posted by: Irina Netchaev


Is Your Pasadena Realtor Using Today's Technology to Give Your Home Listing an Edge?

Is Your Pasadena Realtor Using Today's Technology to Give Your Home Listing an Edge?

Real estate is changing.

laptopNo longer can a realtor sign a listing, update information on the Pasadena MLS (Multiple Listing Service) and sit back and wait for buyers.  When I first started selling homes, I used to go into the real estate office early each day to be the first one to look at the big (and I mean big – yellow page size) MLS book which held all the new and existing home listings.  That was the only way for a real estate agent to know what was going on in the real estate market.  Review the MLS book daily, visit broker’s open houses‘s and network with other agents.

Boy, how things changed – thank goodness!  Today, Pasadena real estate agents and their clients get automated home notices via email as soon as new properties are listed.  Of course we still visit other broker’s open houses and network with agents.  But, what is new and exciting is the advent of the internet and how the internet is changing the Pasadena real estate market place.

Most of my real estate business personally has come from referrals and repeat clients.  Recently, I’ve been getting a lot of phone calls and emails from people that have been referred to me by google, yahoo and msn.  What does this mean? 

Home buyers start their search for Pasadena homes on-line by searching the internet.  They put key terms like “Pasadena homes for sale” or “Pasadena real estate” or “Pasadena home listings” into the search engine of their search and then surf the web.  Once they see something they like, they email or call the real estate agent.

Personally, I have been preparing for this change for the last several years and have built a multitude of websites and blogs like,,, , ,,  providing buyers access to the information they crave like market reports and free home search tools.  I have featured homes on for Pasadena and San Marino amongst a few others so that the buyers will see my seller’s homes immediately – exposure = more money for the seller.

I also participate extensively in social networks like twitter, facebook, plaxo, utterly, friendfeed, linkedin and many more. 

Why is internet presence important to you as a home seller?

It’s simple… this is the new face of real estateReal estate is not about putting your house in a local newspaper anymore!  Any real estate agent worth their salt will tell you that newspaper ads do not bring in home buyers, but they sure pacify the home sellers.  I say that home sellers are very savvy these days and understand the power of exposure via the web, of getting as many “eye balls” on their home as possible – that’s how you sell homes!

So if you are thinking of selling your home, please ask your real estate agent the following questions:

1.  Does your real estate agent have a website that provides timely buyer information and MLS home search tools?

2.  Does your real estate agent have a real estate blog?  A blog is simply an interactive website.  A Pasadena real estate blog like this one allows consumers to interact with a real estate agent in a non-threatening atmosphere, learn and search for homes.  Blogs are the Web 2.0 version of a website.

3.  What kind of traffic does your realtor get on their website or real estate blog?  Remember, traffic = exposure to your home for sale which in turn creates more money for the seller and a quicker home sale.  A good real estate site should drive about 100 unique visitors a day and about 500 – 800 hits.

4.  Does your Pasadena real estate agent create a personal home website for each and every home that they are listing?  Where do they market these websites?  Will they provide you with weekly statistics on how many home buyers visit these personalized home websites. 

5.  Which social networks do they belong to and how do they use them to your “seller’s” advantage to market your home for sale?  How active are they on these networks?

6.  Most importantly GOOGLE your real estate agent.  Do they have a presence on the internet.  For example – see google results for Irina Netchaev.  As you can see, there were close to 8,000 internet pages for Irina Netchaev.  That’s a lot of internet presence!  Of course, my name is pretty unique.  If your realtor’s name is John Smith, you’ll get a lot more pages!  But, for the most part you’ll get a pretty good idea of how active your real estate agent is on-line.

Another cool tool to use is It is a great site that allows you to put anyone’s names and actually see some of their internet presence.  For an example see Irina Netchaev’s search me results.  Try putting your name in the search and see what comes up.

This post is not to brag about how many social networks I am on or how many websites I sponsor.  It is to bring light to the fact that real estate indeed is changing.  Demand the best of your realtor.  The real estate market is changing and the way the real estate is being marketed has already changed.  It’s just that some real estate agents haven’t figured it out yet.

Connect with Irina on the following networks:

Irina Netchaev on Twitter

Irina Netchaev on Facebook

Irina Netchaev on Flickr 

Irina Netchaev on LinkedIn

Irina Netchaev on Google

Irina Netchaev on Trulia Real Estate Voices


Irina Netchaev on Utterli

Irina Netchaev on

Irina Netchaev on Plaxo

Irina Netchaev on Technorati

the following networks:

Netchaev on Twitter

Irina Netchaev on Facebook

Irina Netchaev on Flickr 

Irina Netchaev on LinkedIn

Irina Netchaev on Google

Irina Netchaev on Trulia
Real Estate Voices


Netchaev on Utterli

Irina Netchaev on

Irina Netchaev on Plaxo

Irina Netchaev on Technorati

Posted on September 30th, 2008
Posted in About Us, Sellers
Posted by: Irina Netchaev

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How do you experience Pasadena?

How do you experience Pasadena?

Pasadena Weekly’s real estate columnist, Joanna Beresford has written another article.   Not only is it a very beautifully written story, but it also mentions a couple of quotes from yours truly.  Here it is for everyone’s enjoyment.

Barefoot in the park

By Joanna Beresford 09/18/2008

barefoot in PasadenaEarlier this week I was walking barefoot through the streets of downtown Los Angeles. Backpack over my shoulder and head down, I carried a pair of dilapidated flip-flops in my hand – Corona blue and gold, bought for 99 cents, having traveled many miles on many feet already and deserving their rest.

The outlandish Disney Center erupts on the block between Grand and Hope streets, where the blue plastic thong wrenched itself free from one of those flip-flops. After that, I was barefoot, but I really didn’t mind. The pavement was warm beneath my feet and the view was spectacular. I was looking for something and I may as well have found it with my scummy blistered toes as anywhere else.

Now I just can’t remember exactly what I was looking for, except I do know that I felt sad and worried and angry about a bunch of things, most of which had to do with money and love, naturally. I thought, if I can’t find some answers here, between the Disney Center and the Mark Taper Forum, these two bastions of culture, civilization and good taste, where am I gonna find  them? So I walked all the way around the soaring structure that some call a monstrosity and others call miraculous.

The light and surfaces stimulated me to the point of renewal, and that’s something. But I wanted more, so I headed toward the cathedral. You know, The Cathedral. That Spaniard Jose Rafael Moneo’s vision of heaven – Cathedral of Our Lady of the Angels on Temple Street. I’ve been there pretty often. I attended Sunday morning Mass once, and I bought a coffee and sat under the trees with the sparrows, reading. I love the sunbaked adobe color and the transparent walls and everything. But I should have known that a building famous for its lack of right angles (a design element dedicated to the aura of mystery that Moneo wished to explore) wasn’t exactly going to give me any solid answers. Anyway, it was late in the day, gates were closing, bells were ringing, and I kept walking. Past tourists, city employees and homeless people mostly.

“The first loss is the best loss,” Irina Netchaev says.  She’s a Realtor, but she’s also my friend, so I believe just about every word that comes out of her mouth.


Posted on September 18th, 2008
Posted in About Us
Posted by: Irina Netchaev

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Pasadena Real Estate Dusty Deals – Sept 2008

Pasadena Real Estate Dusty Deals – Sept 2008

As a real estate agent working in and around Pasadena California, I am constantly getting phone calls from buyers looking for great deals and information on the latest real estate prices.

If you are looking for a real estate deal, you came to the right place. I will be posting my “Dusty Deals” by area on a monthly basis right here for your review.

What is a “Dusty Deal” list? It is a list of homes for sale in Pasadena including homes, condos and townhomes that have been on the market for over 100 days. Are all of these great deals? Not necessarily. BUT, the seller has been actively marketing their homes for a very long time and is probably ready to deal.

Why are these homes on the market still? The most likely reason is that they were overpriced to begin with. The first few weeks of marketing a home for sale are the most critical weeks for any seller. If the property is overpriced, or not marketed correctly, it gets stale. Local real estate agents ignore these homes and avoid showing them to their buyers. Potential home buyers look these homes up on the internet, but wonder what is wrong with these homes since they didn’t sell.

My take on this is, if you are looking for a deal, these homes are the best place to start. Why? Home sellers are tired of showing their homes and most are ready to NEGOTIATE their price and SELL!


Dusty Deals list for September 08 – Pasadena, San Marino, Alhambra, Altadena, South Pasadena, Arcadia, Monrovia, Sierra Madre, Monrovia

Dusty Deals List for August 08 – Pasadena, Alhambra, South Pasadena, Monterey Hills, Altadena, Sierra Madre, Arcadia, Monrovia and San Marino

So here’s a list of homes for sale in Pasadena that have been on the market for over 100 days:

Pasadena’s real estate home deals

Address BR BA Price Price/Sq.Ft. MLS # DOM
790 Wright AV Pasadena, CA 91104 1 1 230,000 392.49 418008992 238
560 W Washington Blvd Pasadena, CA 91103 3 1 239,000 199.17 22105636 209
566 W Washington Blvd Pasadena, CA 91103 2 1 239,000 258.66 22105644 209
486 Anderson PL Pasadena, CA 91103 2 1 244,900 320.55 408074687 341
856 Mountain Pl Pasadena, CA 91104-4414 1 1 255,000 486.64 22108513 283
1404 N Summit Ave Pasadena, CA 91103-2247 2 1 279,999 357.14 22104502 232
554 W Washington Blvd Pasadena, CA 91103 2 1 289,000 359.45 22106408 190
1181 Lincoln Ave Pasadena, CA 91103 2 1 290,000 290 12108880 194
1384 Sunset Ave Pasadena, CA 91103-2145 2 1 299,000 366.42 22105041 375
1459 N El Molino Ave Pasadena, CA 91104 2 1 320,000 330.58 22110989 175
110 E Claremont ST Pasadena, CA 91103 3 1 329,900 422.95 418029680 196
515 Cypress Ave Pasadena, CA 91103 2 1 339,000 477.46 12110512 243
720 Manzanita AV Pasadena, CA 91103 2 1 345,000 304.23 488064483 170
102 E Mountain ST Pasadena, CA 91103 4 3 378,000 232.04 418062910 133
240 Wyoming ST Pasadena, CA 91103 5 2 379,900 265.66 418074214 205
788 E Ladera St Pasadena, CA 91104-2355 3 1 399,000 342.78 22104224 239
255 Santa Paula Ave Pasadena, CA 91107 2 1 399,000 554.17 22109750 287
464 Macdonald St Pasadena, CA 91103-2050 2 1 399,000 385.14 12111222 136
1505 Locust ST Pasadena, CA 91106 3 1 399,900 356.42 438063285 133
1146 Armada Dr Pasadena, CA 91103 1 1 400,000 420.17 22109199 198
546 W Washington BL Pasadena, CA 91103 3 2 410,900 320.27 418050626 156
1874 Mentone AV Pasadena, CA 91103 2 1 416,999 394.89 407142108 344
1280 S La Pintoresca DR Pasadena, CA 91103 3 2 420,000 312.5 448086976 104
428 Del Rey AV Pasadena, CA 91107 2 1 430,000 501.17 418036434 239
601 W Montana St Pasadena, CA 91103 3 2 449,000 312.46 22110518 111
391 E Montana St Pasadena, CA 91104 3 2 449,900 353.7 22110763 216
1030 N Mentor Ave Pasadena, CA 91104 4 2 469,000 421.01 22110704 107
3718 Arboleda St Pasadena, CA 91107 2 1 470,000 385.56 22109947 119
65 N San Marino Ave Pasadena, CA 91107 2 1 475,000 519.13 22110400 114
354 Glenullen Dr Pasadena, CA 91105-2100 2 1 478,000 516.76 22108838 145
147 S Daisy Ave Pasadena, CA 91107 2 1 479,000 409.05 12110156 120
1205 Forest Ave Pasadena, CA 91103-2423 2 1 495,000 435.36 22101661 121
1795 Navarro Ave Pasadena, CA 91103 3 2 495,000   12105617 562
1024 N Garfield Ave Pasadena, CA 91104 3 2 499,000 605.58 22109859 126
101 W Howard ST Pasadena, CA 91103 1 1 499,900 746.12 417136762 365
314 Barthe Dr Pasadena, CA 91103 6 3 500,000 184.09 22107183 174
1709 Navarro Ave Pasadena, CA 91103 3 2 502,000 285.23 22109056 176
191 S Meridith Ave Pasadena, CA 91106 4 2 509,000 356.44 22109373 317
1657 Navarro Ave Pasadena, CA 91103-1543 3 1 519,000 579.24 22091478 492
110 Backus Ave Pasadena, CA 91107 2 1 525,000 549.16 12110743 106
1610 Kenilworth AV Pasadena, CA 91103 3 2 529,000 258.55 408073902 356
670 E Howard ST Pasadena, CA 91104 3 3 529,900 288.93 408054283 129
327 Avenue 64 Pasadena, CA 91105 2 1 530,000 408.64 418062704 134
2044 Beverly DR Pasadena, CA 91104 2 1 549,900 483.22 418092261 443
1751 Navarro Pasadena, CA 91103 3 2 550,000 350.77 610960643 242
948 N Hudson Ave Pasadena, CA 91104 3 2 550,000 474.14 22109003 140
925 Worcester Ave Pasadena, CA 91104 4 2 550,000 282.34 22110527 261
1966 N Lundy AV Pasadena, CA 91104 4 2 555,000 280.3 418076622 112
375 Barthe DR Pasadena, CA 91103 4 2 559,900 526.22 417168458 291
565 Palisade St Pasadena, CA 91103-2057 3 3 560,000 407.57 22108829 300
51 N Roosevelt AV Pasadena, CA 91107 2 2 575,000 465.96 408020499 306
3215 Mataro ST Pasadena, CA 91107 3 1 575,000 570.44 438036259 183
363 Montana St Pasadena, CA 91104 3 2 579,000 293.76 22107722 169
415 Avenue 64 Pasadena, CA 91105 2 1 580,000 522.05 448018683 240
542 E Elizabeth St Pasadena, CA 91104 3 2 589,000 440.21 12105546 210
832 Chapman Ave Pasadena, CA 91103 3 1 589,900 386.06 22107787 168
1385 N Hill Ave Pasadena, CA 91104 5 3 598,500 275.05 12108551 281
990 S Marengo Ave Pasadena, CA 91106-4255 2 1 599,000 665.56 22101294 318
780 N Allen AV Pasadena, CA 91104 4 3 599,000   408032133 306
1735 N Madison Ave Pasadena, CA 91104 3 2 599,000 442.72 22107750 169
262 S Allen AV Pasadena, CA 91106 3 1 625,000 459.56 418044500 168
1750 Casitas Pasadena, CA 91103 3 2 625,000 367.65 22108959 141
2227 E Villa St Pasadena, CA 91107 3 2 625,000 370.04 22110081 121
1575 N El Molino Ave Pasadena, CA 91104 3 1 640,000 666.67 22109088 140
1786 Asbury Dr Pasadena, CA 91104-3116 3 2 649,000 587.33 12102461 365
360 Glenullen Dr Pasadena, CA 91105-2100 2 2 649,000 476.86 22104045 392
2056 Rose Villa St Pasadena, CA 91107 2 1 649,000 467.58 22107799 335
250 Alpine St Pasadena, CA 91106-3602 2 1 649,000 488.7 22108681 327
1368 N Raymond AV Pasadena, CA 91103 4 2 649,900 392.45 418056223 148
1658 N Allen Ave Pasadena, CA 91104 4 2 650,000 373.78 22109182 138
3572 E Green ST Pasadena, CA 91107 4 2 659,000   487170348 509
455 Cliff Dr Pasadena, CA 91107 3 2 665,999 433.03 22108440 154
2418 Loma Vista St Pasadena, CA 91104-3403 3 2 675,000 422.4 22105012 139
1299 Eastlyn Pl Pasadena, CA 91104 3 2 679,000 369.02 22110902 103
310 Elmwood Dr Pasadena, CA 91105-1327 3 2 680,000 382.88 22115632 201
1167 Palm Ter Pasadena, CA 91104 3 2 685,000 358.26 22109357 130
1175 N Los Robles Ave Pasadena, CA 91104 4 4 699,000 249.11 22107211 165
1253 N Marengo Ave Pasadena, CA 91103 3 3 699,000 277.38 22110171 128
1799 Kenneth Way Pasadena, CA 91103 5 5 699,000 353.39 22109093 111
1853 N Summit AV Pasadena, CA 91103 5 2 700,000 286.3 418037306 212
3933 Mohawk St Pasadena, CA 91107-3910 4 2 711,000 359.82 22104536 1072
995 Brentnal Rd Pasadena, CA 91105 3 3 728,000 390.56 22109283 135
735 Rim Rd Pasadena, CA 91107 3 2 739,000 553.56 22106839 62
245 E Howard St Pasadena, CA 91104-2122 3 2 740,000 390.3 12099772 348
745 E Rio Grande St Pasadena, CA 91104 3 3 749,000 483.23 22110067 121
445 Cliff Dr Pasadena, CA 91107 3 2 749,000 392.97 22110432 114
1255 Valley View AV Pasadena, CA 91107 3 2 753,000 463.67 408069822 334
1241 E Villa St Pasadena, CA 91106-1138 3 2 759,000 409.16 22103991 457
1830 N Altadena Dr Pasadena, CA 91107 3 3 759,000 281.11 22106210 177
1071 Avoca Ave Pasadena, CA 91105-3402 4 3 759,000 345 22104741 110
2935 Hermanos St Pasadena, CA 91107 3 2 764,000 399.79 22106503 180
3779 Mayfair Dr Pasadena, CA 91107-2215 3 3 779,000 427.79 22103944 185
1893 Kaweah Dr Pasadena, CA 91105 3 2 795,000 550.94 22106959 185
738 N Holliston Ave Pasadena, CA 91104 3 0 795,000 466.55 22111088 99
1165 N Hill Ave Pasadena, CA 91104-3049 3 2 799,000 350.44 22099883 345
90 N Parkwood Ave Pasadena, CA 91107 4 3 799,000 367.02 22110488 106
2735 Morningside St Pasadena, CA 91107 4 4 810,000 366.85 22106606 191
1407 Kinneloa Mesa Rd Pasadena, CA 91107 3 2 850,000 485.99 22110346 102
184 Avenue 64 Pasadena, CA 91105-1302 3 4 875,000 381.26 22103389 356
1865 N Arroyo Blvd Pasadena, CA 91103 5 5 899,000 208.97 22109200 441
1745 La Cresta Dr Pasadena, CA 91103-1262 3 3 938,000 419.12 22101199 321
1745 La Cresta DR Pasadena, CA 91103 3 3 938,000 419.12 407155985 321
2620 Deodar CR Pasadena, CA 91107 3 2 939,000 427.4 488057405 177
299 Patrician Way Pasadena, CA 91105 3 2 949,000 478.09 22108767 524
450 Allendale Rd Pasadena, CA 91106 4 3 950,000 436.78 12110337 374
317 WOODCLIFFE Rd Pasadena, CA 91105 2 2 985,000 602.82 22110324 112
468 Sycamore G Pasadena, CA 91105 4 4 990,000 308.6 22110699 382
812 N Mar Vista AV Pasadena, CA 91104 5 4 998,000 415.49 408045433 166
80 N Euclid Ave #602-3 Pasadena, CA 91101-1702 2 2 1,100,000 694.01 22101794 965
745 Linda Vista Ave Pasadena, CA 91103 3 2 1,150,000 668.22 22109436 133
370 S Craig AV Pasadena, CA 91107 3 4 1,190,000 426.37 408070345 127
1415 S Marengo Ave Pasadena, CA 91106 4 3 1,199,000 381.6 22110476 282
3285 New York Dr Pasadena, CA 91107 4 3 1,275,000 321.4 12111846 85
425 S Berkeley Ave Pasadena, CA 91107 4 3 1,295,000 523.02 22109713 107
401 Scott Pl Pasadena, CA 91103 4 4 1,345,000 542.34 22107142 174
1759 Loma Vista Street Pasadena, CA 91104 5 4 1,399,000 406.69 620958856 288
57 N Wilson ST Pasadena, CA 91106 3 2 1,400,000   408046152 182
684 S Oak Knoll Ave Pasadena, CA 91106-3808 4 4 1,520,000 375.87 22100335 338
3240 Fairpoint St Pasadena, CA 91107 4 3 1,529,000 384.94 22110003 105
465 Linda Vista Ave Pasadena, CA 91105-1119 4 4 1,549,000 455.59 22099567 489
2350 E Orange Grove Blvd Pasadena, CA 91104-4913 4 4 1,600,000 325.27 22109275 430
617 Arbor St Pasadena, CA 91105-1501 4 4 2,095,000 590.14 22109584 451
96 Club Rd Pasadena, CA 91105-1410 5 5 2,259,000 523.89 12101490 295
200 N Grand Pasadena, CA 91103 6 6 2,495,000 445.54 22108963 142
90 Patrician Way Pasadena, CA 91105-1022 4 5 2,500,000 570.13 22099864 345
945 Kewen Dr Pasadena, CA 91108 5 5 2,695,000 592.31 22107115 182
2327 Kinclair Dr Pasadena, CA 91107-1000 5 5 2,699,000 523.77 22097696 374
502 Laguna Rd Pasadena, CA 91105 4 6 3,590,000 818.14 22108310 155
344 Bellefontaine St Pasadena, CA 91105 7 7 3,795,000 524.9 22108714 148
265 Bellefontaine St Pasadena, CA 91105-2946 10 9 4,795,000 411.16 22086029 931
1645 Orlando RD Pasadena, CA 91106 7 8 4,999,899 624.99 438022270 1271
1613 Vista Ln Pasadena, CA 91103-1942 5 5 9,500,000 2,089.29 22105103 219
1500 Lombardy Rd Pasadena, CA 91106 5 7 9,500,000 1,069.10 22107713 166
2 Oak Knoll Ter Pasadena, CA 91106-4534 9 9 19,000,000 542.86 22094952 707


As you’re going through the list, please look at the last column titled DOM (Days on the Market). This will tell you how many days these homes have been on the market.

Are you looking to buy a home in Pasadena California? We are happy to give you all the information available on any Pasadena homes for sale or you can go ahead and search right now and see all the properties for sale by all real estate companies in the Pasadena MLS.

Information gathered from Pasadena Foothill Association of Realtors (ITEC)

Posted on September 10th, 2008
Posted in About Us
Posted by: Irina Netchaev

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Yet Another Mention in Pasadena Weekly

Yet Another Mention in Pasadena Weekly

Joanna Beresford, a Pasadena Weekly reporter, wrote an article asking the ultimate real estate question – To Buy or Not To Buy? She was kind enough to interview me to get my perspective and gave me an honorable mention. :-)

So… here’s this week’s, August 14, 2008, Pasadena Weekly’s real estate article:

What Price is Paradise?

Key to a HomeNow may be the best time to make that move to a new home

By Joanna Beresford 08/14/2008

To buy or not to buy? That is the question. Is it better to await the possibilities of further plummeting home values and rock-steady interest rates or, by acting now, avoid the potential effects of world affairs, federal regulations and other cosmic catastrophes? And by acting, perchance, to acquire the home of your dreams …

Well, in a recent Los Angeles Times article, Celia Chen, director of housing economics for Moody’, contends that housing prices will continue to deflate by as much as 25 percent. In the same story, Los Angeles economist Christopher Thornberg agrees (so emphatically, in fact, that he resorts to using a bad word; can you really write H-E-double toothpicks in the newspaper these days? Wow).

“There’s no way in hell the house you buy now will be more expensive next year,” asserts Mr. Thornberg. Or, asserted. I don’t think he keeps on asserting it after the initial statement, in spite of literary convention, or unless he suffers from some form of Tourette’s syndrome, or something.

Naturally, no absolute realities will provide us with a singular, satisfying response to the question.

Many experts will advise consumers: calm down, don’t rush into anything, but consider MAKING A MOVE before the market turns something worse or different than upside down. So everyone scrambles to seize upon some semblance of a property, sell off the family heirlooms, scrape together a down payment, make an offer, and don’t think about sleeping or eating until you get a response from homeowner or banker.

That’s one way to go. But, then there’s the voice of reason. First of all, the Pasadena and San Gabriel Valley region aren’t equivalent to the country, the state, or even the county of Los Angeles. The region hardly comprises its own cohesive, discreet entity that can be uniformly assessed.

Enter two of my most enterprising, intelligent and doggone cute local resources. First, Martha Shanks, mortgage professional with Vesta Marketing, in Pasadena. Martha never freaks out or jumps to conclusions. Ask her about fluctuating markets and she replies with refreshing candor. “My initial response is this. I’ve always told people, and I’ve been saying until the last 30 days, that really time is on your side. You can buy or not, housing prices will probably continue to tumble. You’re in a perfect position to find the house that really suits your needs.”

Martha says won’t be surprised if home prices in general continue to drop, but she’s more likely, very recently, to consider the undulating landscape of world events, interest rates, etc. as potentially significant factors in the home-buying experience.

“It may make more sense to buy now,” she concedes.

Then there’s Irina Netchaev with Keller Williams Realty. I’m still toying with the idea that Irina is a beautiful Soviet-era spy, sent to the United States to report on our bad grammar, poor hygiene and other slovenly habits. She’s so elegant. But she also really knows her business, so I accept her at agent/face value. Here’s what Irina says about The Question.

“It is always a good time to buy real estate if you are prepared to buy real estate and have consulted with a real estate professional and lender to understand your options. For example, if a buyer has spoken with a lender, was preapproved and has a very clear understanding as to how much they can afford to pay monthly, what their closing costs will be and how much house they can afford, they are ready.”

Irina also expresses some concern about the possibility of rising interest rates: “The interest rates are still very low … If interest rates go up, even if the home prices go down, waiting could be a serious mistake.”

Guess what? When the first Midwestern settlers purchased the land that would become Pasadena in 1873, they bought the property for about $6.30 per acre. Boy, it’s a good thing they didn’t wait for the market to turn around, eh? In spite of the seemingly low-ball price, these Hoosiers (Indiana natives, mostly) believed they had stumbled upon an unlikely expanse of paradise, and that’s one thing that most of us, more than two centuries later, can agree on; so how do you put a price on that?

Joanna Dehn Beresford is a former teacher, nanny, actress, rock star, farm girl, waitress and clerk. She can be reached at

READ MORE: It’s fun to be famous if only for a day!

Posted on August 14th, 2008
Posted in About Us
Posted by: Irina Netchaev


First Time Home Buyer Programs Information Series

First Time Home Buyer Programs Information Series

Pasadena Real Estate Blog welcomes our new guest writer – Sean Thomas Furlong of The OCD Group. Sean is an expert when it comes to govenrment assistance programs for first time buyers. He will be sharing his wealth of experience with us in a series of posts.

moneyIn case you haven’t read, seen or heard, now is the time to buy a Pasadena home. Prices have fallen and inventory is high. There are bargains to be had all around us. What you may not know, however, is that there are still First Time Home Buyer programs available that make the great deal you’re getting on your Pasadena house or condominium, an even better deal.

You can find many of these programs on your own with a bit of research. The problem with self-research is that there are many “fine-print” guidelines for these first time buyer programs which make it difficult or impossible for the programs to work with each other. Occasionally, the programs aren’t even funded. What you want to do is find a Lender who is an expert on the programs that are available, and will be able to explain how they work with each other.

For the sake of this article, we will be covering the most usable products available through the California Housing Finance Agency (CalHFA). All of these program have Income, Property and Geographic limitations. For more details, you will want to call me at The OCD Group at 800.963.4623.

CalHFA is a State run agency providing secure loans to First Time Home Buyers in California. They offer competitive rates, eased credit restrictions, and up to 102% financing! CalHFA also offers a variety of specialty programs and Down Payment Assistance (DPA) programs to qualifying borrowers. These programs can lower your first mortgage and keep your monthly payments LOW. A First Time Pasadena Home Buyer is someone who has not owned a property during the past three years. These programs include, but are not limited to, the following:

1st Mortgage Products: 30 Year Fixed, 35 Year Fixed with 5 Year Interest Only Period, 40 Year Fixed

  • HICAP – 4% of the Purchase Price of your home.
  • CHDAP – 3% of the Purchase Price of your home.
  • CHAP – 2% of the Purchase Price of your home.
  • ECTP – $15,000 towards the Purchase Price of your home for qualifying teachers, and the lowest 30 Year Fixed Rate available through CalHFA.
  • Home Choice Program – for homes with a Permanently Disabled Person in the household provides for a 30 Year Fixed Interest Rate of 4%

Keep in mind that ALL programs, even within CalHFA, do *not* work together.

In the coming weeks, we will be covering additional programs that remain funded and available. These programs can provide you thousands of dollars in buying power, while keep your payments deferred. In the meantime, for more information, please call 800.963.4623.

To start your Pasadena home search, click on the Find Your Home button below or call Irina at 626.627.7107.

MLS listing Search How much is my home worth
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Posted on August 3rd, 2008
Posted in About Us
Posted by: Irina Netchaev

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