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How to Use The Power of Words to Sell Your Home

How to Use The Power of Words to Sell Your Home

What sells Pasadena Homes?

  1. Location, Location, Location!
  2. Correct Pricing!
  3. Condition and Staging!
  4. Sales Words Used in the Multiple Listing Service!

Huh?  Words sell homes?  That’s something new…

Well, experienced and successful Pasadena Real Estate agents have known this for quite awhile.  Now, there’s an article in The Seattle Times by Ann Brenoff that discusses just that.



Words matter. Wars have started over words. Civilizations have collapsed because of them. And, it appears the speed with which a house sells can be determined by them. Ann Brenoff


So, how can home sellers use words to give them the edge in selling their Pasadena house? 

A study done by a Canadian professor, Paul Anglin, after analyzing more than 20,000 home listings, found that sales words not only affect the speed of home sales, but also the PRICE of a home sale.

Certain words can make your home sell faster and for more money.  So roll up your sleeves and let’s look at this together.

Words that help sell your Pasadena home faster and for more money are:

words sell homesHandyman special

Beautiful (these homes moved 15 percent faster and for 5 percent more in price than the benchmark)

Curb appeal

Move-in condition (home listings took 12% less time to sell)

Landscaping (homes sold 20% sometimes)




Words that hurt:

Motivated seller (homes sold for 8% less in the study! In another study by Ronald Rutherford of University of Texas, afinance and real-estate professor, homes that listed “Motivated Sellers” in their description stayed on the market for 15 longer and sold for 4% less!)

Moving (homes sold for 1% less in the study)

Good value




New paint

 Los Angeles Times

Another word: “MUST SEE” was not received well by home buyers and did not do anything statistically to improve the number of days a home was on the market before selling.

If you are selling your Pasadena home, review your Multiple Listing Service (MLS) description to see how your home is advertised and feel free to share this with your Pasadena Real Estate agent.

If you are selling your home by owner (FSBO), review all your marketing – MLS, flyers, etc and incorporate the words that sell.

If you are considering selling your home in and around Pasadena, work with a respected and knowledgeable real estate agent who can ensure that you get the highest $ for your home.




Posted on July 31st, 2008
Posted by: Irina Netchaev

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Overbid of the Month – 1522 Wembley Road, San Marino

Overbid of the Month – 1522 Wembley Road, San Marino

It’s always interesting to see what homes sell for as compared to the home’s asking price

When I start working with a new buyer, I recommend that we set them up to receive home listings directly from the MLS (Multiple Listing Service) inclusive of homes that go under contract and homes that just sold. 

Why?  Because getting information on home sales show how quickly these homes sell and for how much.  It’s the quickest and easiest way to get a pulse on the real estate market.

So far, San Marino real estate home sales for the month of July are at 9 homes sold.

On average, these homes sold at 97.97% of asking price.  That’s pretty good considering the average price per square foot for these San Marino homes is $611.22 and they were on the market for 57 days on average.*

This month, there was a bit of a multiple offer war for the property at 1522 Wembley Road: 

1522 Wembley Road

It originally came on the San Marino real estate market at $1,598,000.  It just closed escrow (SOLD) at $1,668,000 at a whopping $725.85 a square foot (compare it to the $611 average for the rest of the sales.)  It also sold in about two weeks!

Why was this home so special?

The location was great – it was in the Huntington LibraryDistrict of San Marino minutes from Lacy Park.  This home was beautifully staged and nicely updated. 

Congratulations to the Sellers and the new Buyers!

Interested in More San Marino Real Estate data? 

ALSO READ:  San Marino Real Estate Market Report

* ITEC data as of July 29,2008

Posted on July 29th, 2008
Posted by: Irina Netchaev

1 Comment »

Info on FREE Summer Concerts in the Park

Info on FREE Summer Concerts in the Park

We all love Summer!

Summer is about being outdoors, enjoying activities with friends and family and of course, heading over to your favorite park for a concert.  If that concert is free, well… that’s even better.

So, without further ado, here’s a list of Summer Concerts in the Park.


Location:  2nd Street, between Main Street & Commonwealth Avenue

Time:  6:00 to 10:00 pm (Headliner Band starts at 8:30 pm)

August 2 Foreigner
August 9 Kenny Loggins
August 16 The Fab Four
August 29 Tower of Power

 READ MORE:  Alhambra, California



Location:  City Hall West Lawn, 240 West Huntington Drive, Arcadia

Time:  7 pm to 8:30 pm

August 7 Juke Box heroes (Elvis & Buddy Holly Tunes)
August 14 Mrs. Murphey’s Chowder (High Energy Irish/American Show)
August 21 Nannett & Her Hotsy totsy Boys (Days of the Roaring 20s)

READ MORE:  Arcadia California


Location:  Covina Park Bandshell, 301 North 4th Avenue, Covina

Time:  7:30 pm

August 4 Covina’s Got Talent (Favorite Local Talents)
August 11 Teresa James & The Rhythm Tramps (Funky & Greasy)



Location:  Bandshell at Finkbiner Park, 160 North Wabash Avenue, Glendora

Time:  6:00 pm

August 3 Rodeo Drive (Cabaret/Show Tunes)
August 10 Surfin’ Safari (Beach Boys Tribute)
August 17 Cold Duck (Classic party Favorites)



Location:  Memorial Park, 1301 Foothill Blvd

Time:  6:00 pm until 8:00 pm

August 3 Palm Drive (Classic Rock)
August 10 Swing Inc.
August 17 LCF Community Band (American Concert)
August 24

Hot August Night (Neil Diamond Tribute)

Followed by  “High School Musical 2”



Location:  California Plaza, 350 South Grand Avenue, Downtown Los Angeles

Call:         213-687-2159       

August 1 12 pm Fresh Roots Jazz Festival
August 1 7 pm Fresh Roots Jazz Festival
August 2 8 pm Armenia Mania!
August 3 8 pm Armenia Mania!
August 7 8 pm Musicology 204:Josh Kun’s Brass Band Odyssey
August 8 12 pm Jaipur Kawa Brass Band
August 8 8 pm Jaipur Kawa Brass Band
August 9 8 pm Miadi Chamber Orchestra, Chuckto Valdez
August 15 12 pm Lal Meri
August 15 8 pm Movies that Matter – The World According to Sesame St.
August 16 8 pm Movies that Matter – Gypsy Caravan
August 17 1 pm Sustainable LA
August 22 12 pm Double G’s Brass pass
August 22 8 pm Very Be Careful and Money Mark with Big Band
August 23 8 pm daKAH Hip Hop Orchestra
August 24 3 pm A Celebration of Nea Fold Arts Heritage award winners
August 29  12 pm Andy Palacio Tribute with teh Garifuna Collective & Umalali
August 29   8 pm Andy Palacio Tribute with teh Garifuna Collective & Umalali



Location:  South West Portion of Recreation Park, 620 South Shamrock Avenue, Monrovia, CA

Time:  6:30 pm to 8:00 pm

August 3 Suave (R&B)
August 10 Instant Replay (60s Surf)
August 17 Doo Wah Riders (Country)



Location:  Levitt Pavillion, 87 North Raymond Avenue #250, Pasadena

Call      626-683-3230     

August 1 8 pm Celtic Spirit (World Rhythms)
August 2 8 pm Rolando Morales (Musica Latina)
August 3 7 pm Billy Mitchell (Jazz Night)
August 6 Circus Night (Children’s Entertainment)
August 7 7:30 pm Lisa Haley (American Music)
August 8 Smader  Levi (World Rhythm)
August 9 8 pm Nocy (Musica Latina)
August 13  7 pm Steve Songs (Children’s Entertainment)
August 14  7:30 pm Stone Honey (American Music)
 August 15  8 pm Tidawt (World Rhythms)
 August 16  8 pm Los Pinguos (Musica Latina)
 August 17  7 pm Charles McPherson (Jazz Night)
 August 20  7 pm Gary Allegretto (Children’s Entertainment)
 August 21  7:30 pm John Doe (American Music)
 August 22

 8 pm Xavier Quijas Yxaotl & America Indigena

(World Rhythms)

 August 23  8 pm Kevin ‘Bujo’ Jones (Musica Latina)
 August 24  7 pm Red Holloway (Jazz Night)
 August 27  7 pm The Safety Girls (Children’s Entertainment)
 August 28  7:30 pm Bill Revele & Shannon Hurley (American Music)
 August 29  8 pm Kobo Town (World Rhythm)
 August 30  8 pm Mariachi Divas (Musica Latina)
 August 31  7 pm Amy London (Jazz Night)

 READ MORE:  Pasadena, California


Location:  Memorial park Bandshell, 222 West Sierra Madre Boulevard, Sierra Madre

Time:  6:00 pm to 8:00 pm

August 3 Aluminum Marshmallows (Rock & Roll)
August 10 The Groove (70s and 80s)
August 17 The Late Bloomers (Acoustic Folk)
August 18 Fairy Tales & Fantasy (Musical Theater)

READ MORE:  Sierra Madre, California



Location:  Garfield Park (on Mission Street between Stratford & Park Avenue)

Time:  5:00 pm to 7:00 pm

August 3 Son Mayor
August 10 Surfing Safaris

READ MORE:  South Pasadena, California


Location:  performing Art Pavilion at Temple City Park, 9701 Las Tunas Drive


Time:  7:00 pm to 9:00 pm

August 6 The Funky Hippeez (Disco)
August 13 Westwind Productions (Polynesian Show)
August 20 Hard Day’s Night (Beatles Tribute)
August 27 The Doo-Wah Riders (Country Western)


For home purchase information, please contact Irina NetchaevPasadena real estate agent at  626-627-7107 


Posted on July 29th, 2008
Posted by: Irina Netchaev

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San Marino, CA 91108
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Cell: 626-627-7107
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